14 March 2022

Why is it worth using the services of an SEO agency?



Many entrepreneurs who own websites or run their business online decide to use the services of an SEO agency. It is worth considering what such an agency does and to what extent it can support our business activities. Is outsourcing SEO-related activities a good idea?

What is SEO?

Positioning websites for SEO is one of the main internet marketing strategies that anyone can implement. Ultimately, it consists of creating the appropriate structure of the website and its layout and supplementing it with carefully matched content. During these activities, above all else, Google algorithms are taken into account, which are then verified by Google bots. If the website is compliant with them and at the same time created with due diligence, contains high-quality content that meets customer expectations and is easy to use, it will be easier to get a high position in organic search results. This is a way to gain customers from free traffic, which can be counted on primarily by brands that are high in the search results.

What to keep in mind?

It is worth remembering that SEO is not only about qualitative content marketing (e.g. SEO blog), but also technical optimization work regarding the code and structure of the website. Good positioning of online stores and websites is a combination of many aspects and knowledge from various areas. For this purpose, it is necessary to have information in the field of marketing, copywriting and programming. Most entrepreneurs do not have this knowledge at a high level or do not have enough time to acquire it and then systematically update it. Marketing is volatile and something that worked a while ago does not have to bring satisfactory results now. Therefore, a more convenient and time-saving option is to use the services of an external SEO agency.

What do SEO agencies do?

In a nutshell, an SEO agency deals with conducting website audits, preparing strategies for activities related to optimization and positioning, as well as implementing the strategy. The end result of cooperation with an agency should be the improvement of the website’s visibility, gaining a satisfactory position in organic search results and supporting the achievement of the assumed business goal. SEO campaigns may relate to increasing sales of online shops, increasing awareness of the brand among customers, attracting more recipients of content, or increasing the number of inquiries regarding the services. All that is a part of free traffic without the support of a paid marketing campaign.

What’s the role of SEO specialists?

The agency’s ranks include specialists with a wide range of skills and interests. On the one hand, they must be programmers who are comfortable with the code and can catch any errors that negatively affect the site’s position in SERPs. On the other hand, the agency also employs UX design specialists who can prepare a user-friendly website. Of course, the agency also cares about content marketing, in which copywriting skills or cooperation with quality freelancers will be helpful. There will also be a need for analytical sense and up-to-date knowledge of marketing trends. It is very difficult to reconcile all these competences in one person or build a comprehensive team inside one organization that does not deal with marketing on a daily basis. It can be very expensive, so the optimal choice seems to be using the services of an SEO agency.

Why is it worth to work with an SEO agency?

Establishing cooperation with an SEO agency is, above all, an opportunity for significant savings on the part of the entrepreneur. In the case of smaller companies, the owner is often responsible for marketing. More often than not, he doesn’t have time to cover all SEO needs and implement the appropriate strategy. Positioning is a continuous process and the position is not gained once and for all, so it is better to rely on the agency’s support and save valuable time, nerves and money.

Even in the case of larger organizations, it is difficult to compose a comprehensive SEO team, which would also mean high costs and responsibility. Using the services of an external agency guarantees cooperation with real specialists and accelerates the effects of the campaign. For this purpose, it is recommended to choose a reputable and recognized SEO agency.